Who You Foolin?

Notice the head line "Why he's the CEO of cool"



*Photo from Arab Parrot

Both of these photos were taken within the last 6 months I'm sure.

I really feel it would be a waste of words describing how horribly incorrect the writer from Esquire truly is.

Trap or Die 2 Mixtape

The music that motivates your inner thug.

Young Jeezy Trap Or Die 2 Mixtape

Via Nah Right

I Heart The Internets

In his head he is probably thinking "I am a deadly weapon, I am a deadly weapon, I am hungry? I want a bagel dog."

I Heart The Internets

As much as I don't care about Madonna's old ass I kind of think this kid has no room to talk.

Also would all these dudes still be into "Priest" if they knew Rob Halford was a poof?

I mean more power to Rob, but all these dudes in Heavy Metal Parking Lot just don't have a clue.

Watch here

I Heart The Internets

For the homie Rondell

SDTW Asks?

SDTW Asks...

Why do brands even bother making look books?

Are they gluttons for photographic mediocrity?

Perhaps.

Now this is not a rip on any of the brands in the above photos. I don't even know who half of them are. I just dragged look book photos on to my desktop for 5 minutes until I had enough.

Even if it was a rip on these brands you wouldn't even know which ones I was ripping on because look book photos are so bland that it is nearly impossible to even tell what brand is featured in them.

Don't believe me?

One of those photos is from the fucking Gap. Good luck picking it out.

The definition of a look book (taken from Wikipedia):

"A look book is a collection of photographs compiled to show off a model, a photographer, a style, or a clothing line.[1] It is an especially popular term with "fashion bloggers"..."

So there you have it from the horse's mouth.

To show off a clothing line you say?

Well how do most clothing lines choose to show off?

They simply get skinny alien looking white dudes (not always) to wear their clothes in non-descript and otherwise "mysterious" locations. Once the photographer and wardrobe have set-up they have the models pout or look off to the side at stuff that is not there.

To be fair I made a few look books in my day. I have friends that make look books not too much different than the ones above. I just wonder though....why does anyone even bother?

Just throw it on a white background and call it a day dudes.

We are wasting brain cells and energy by simply compiling photos of people standing around pretending that they are not "pretending to stand around". That is all it is.

Now some brands go the "candid" route. Cheers for the attempt and trying to think out of the box.

Guess what though?

Having a dude smoke a cigarette or drink a beer in your pocket t-shirt does not make your company "harder" than the rest. My aunt smokes cigs and drinks beer so should I put her in a flannel and take pictures of her too?

In fact if someone did use their aunt for a look book shot I would applaud them.

Some of you may argue that these photos serve to add style and context to the theme of that particular line or season. Okay. Well how much fucking context does one need for a fucking t shirt?

Zero...................

I've decided that.

Well what if you have multiple pieces in a line like jeans, hats, knits, tops, accessories? To show case multiple items you need to have situations where the model can where them, right?

Homie.....

Let me catch someone in real life wearing one brand from head to toe.

That is not an outfit that is a fucking uniform.

Who does that?

None of my friends wear one brand head to toe (I should hope not). So why create a fake situation where people are pretending to hang out and all happen to be dressed head to toe in the same gear?

Now does it take talent to take photos?

In most cases, yes.

Does it take talent to design these lines?

Of course.

Does it take art direction and creativity to do these look books?

Yeah, I can not say with certainty that I could do any better.

I just think that it would be a lot better for people to use that time to work on other things instead of doing THE EXACT SAME THING EVERY SEASON.



Now look at this photo from Insight.

That is a look book photo.

It demonstrates creativity, execution, skill, and just overall awesomness.

And it is from a fucking surf company.

Step up your game street wear, bullshit Americana, Japan, and all you other brands because that right there is way better than any skinny tattooed asshole pouting in the corner smoking a cigerette pretending to not notice the naked anorexic chick sitting next to him on the taxidermied lion.

Shabba Ranks "Pretty Please"

Rough.

"Entertainment" Riddim Remake "50 Pound" Riddim

Good re-do of "Entertainment" Riddim.

Check the Gappy Ranks version.

Rough.



50 POUND RIDDIM DUB MIX - 50 POUND RIDDIM - LOUD DISTURBANCE-21st-1bydancehallfashion

SDTW Photoshop Skillz

Rap Sprays Contest Winner

And there you have it.

This design was sent in by Kel.

Not Kel 1st, but a dude named Kel.

Of all the entries this was easily the most unique.

Besides being aesthetically pleasing I think it is completely wearable.

When you're an adult it is really hard to wear a shirt with wild styles, drippy tags and such plastered all over you. You can wear this and no one is going to notice it in the slightest and if someone does than they are probably on the level.

Like I said I will make about a dozen of these. If you actually want to buy one send me an email, but I don't plan on making a lot of these.

Thanks to everyone that sent in entries.

I will be posting everyone's designs up this week at some point.

Ghostface Killah

I bet the people at the lyric websites get SO bummed when they have to decipher Ghostface lyrics.

"Scientific, my hand kissed it
Robotic let's think optimistic
You probably missed it, watch me dolly dick it
Scotty watty cop it to me, big microphone hippie
Hit Poughkepsie crispy chicken verbs throw up a stone richie
Chop the O, sprinkle a lil' snow inside a Optimo
Swing the John McEnroe, rap rock'n'roll
Tidy Bowl, gung-ho pro, Starsky with the gumsole
Hit the rump slow, parole kids, live Rapunzel
but Ton' stizzy really high, the vivid laser eye guide
Jump in the Harley ride, Clarks I freak a lemon pie
I'm bout it, bout it - Lord forgive me, Ms. Sally shouted
Tracey got shot in the face, my house was overcrowded
You fake cats done heard it first
On how I shitted on your turf
at times, Cuban Link verse yo
Check out the rap kingpin, summertime fine jewelry drippin
Face in the box, I seen your ear twitchin
As soon as I drove off, Cap' came to me with three sawed-offs
Give one to Rae', let's season they broth
Lightning rod fever heaters, knock-kneeder Sheeba for hiva
Diva got rocked from the receiver bleeder
Portfolio, lookin fancy in the pantry
My man got bigger dimes son, your shit is scampi
Base that, throw what's in your mouth, don't waste that
See Ghost lampin in the throne with King Tut hat
Straight off"

Get it:

Ghostface Supreme The Vivid Lazy Eye Guy

LOLTATZ

I have 4 friends that have appeared on the wonderful LOLTATZ site in the last year.

I even made it on there.

You can go ahead and play it safe with your coy fish sleeve homie.

As for me and people I associate with, we are going to stick with "It is probably best I meet your parents with a long sleeve shirt on" type tattoos.

If you aren't having fun you're doing it wrong.

2010 NBA Dunk Mix

Such a beautiful sport.

Too bad it is being ruined by over paid children.

Dear David Stern -

You are a fucking moron.

Regards,

SDTW

Parents

I Heart The Internets

A hipster has to have made this.

It is still funny.